I personally like saving trees.

And if you do too, there are other ways to see my experience in bullet points instead of my long form rambles.  Like LinkedIn.  Or down below.

But, if you insist, I get it.  Theres pleasure to be had in holding a paper résumé, especially on the fancy stuff.  Just do me a favor and recycle afterwards?

Alan M Shen

Senoir Product and User Experience Designer

Summary

  • 5+ years building responsive websites and mobile applications

  • User storyteller that effectively translates research findings into actionable designs

  • Experienced designer with background working on Fortune 500 brands

Professional Experience

Experience Designer, Cie Digital Labs 

Experience Designer, Cie Digital Labs 

(September 2016 - Present)

Clients: SleepScore Labs, Confidential Marketplace Startup, Titan School Solutions, ASAP Tire, Nitto Tire

Leads the design team in creating human-centered experiences on mobile applications, responsive websites and email. Manages UX resourcing and ensures quality output while providing continuous learning for team members.

Design Leadership

Inspires user-centered design through company knowledge shares on UX process. Initiated weekly design challenges to encourage creativity and foster collaborative design practices

User Research

Spearheads efforts to uncover user needs through interviews, surveys, market validation, card sorting, and usability testing in order to focus product direction and ensure market fit

Information Architecture

Designs complex systems based on card sorting and mental model research that streamline user tasks such as sleep understanding, meal planning, commerce and appointment scheduling

Creative Ideation

Empowers divergent thinking through facilitating ideation sessions that balance individual creative contribution with collaborative design and planning

Product Strategy

Focuses team around product roadmaps that balance and prioritize current and future user needs, technical requirements and business objectives

Agile Design Process

Established parallel agile tracks with design and testing sprints contributing to successive development cycles, reducing code rewrites

Competitive Analysis

Evaluates competitors on robust criteria in order to identify best practices, blue ocean opportunities and clearly define strategic advantage to inform product direction

Stakeholder Collaboration

Collaborated with project stakeholders to align on method of design communication, deliverable handoff and check-in cadence in order to ensure accurate development and execution

Design Critiques

Instated goal-focused design critique structure that promotes objective and constructive feedback while minimizing opinion-based decisionmaking

Team Mentorship

Established training plans for junior team members to develop design skills through deliberate practice and deconstruction of UX tools and frameworks

UX Designer, TBWA\Chiat\Day 

UX Designer, TBWA\Chiat\Day 

(May 2015 - September 2016)

Clients: Netflix, H&M, Disney, Los Angeles Philharmonic, Pacific Standard Time, Reebok, Thomson Reuters, Buffalo Wild Wings, Principal Financial, Venice Beach Editorial, Nissan, Persil

Designed branded digital experiences for major global companies with a focus on on mobile applications, responsive websites, social media and physical products. Emphasized alignment of interface best practice, brand voice and user needs.

Interaction Design

Composed intuitive interactions that empower users to perform complex tasks with ease. Design decisions are informed by user journey and leverage behavioral principles

Rapid Prototyping

Quickly prototyped at various fidelities to fit project needs, ranging from sketches on paper to javascript-powered Axure prototypes, depending on test criteria

User Interface Design

Designed invisible interfaces, communicating direction through low fidelity wireframes annotating functionality and high fidelity mockups according to established brand styleguides

Business Development

Concepted bold and innovative executions that solve customer needs for business prospects, ideating at the intersection of creative problem framing and emerging technologies

Strategist, Resolution Media 

Strategist, Resolution Media 

(December 2013 - April 2015)

Clients: Levi's and Dockers

Lead sales funnel conversion strategy, designing digital collateral adhering to brand guidelines, reducing friction through shopping flow optimization and working extensively with data to optimize for conversion.

Content Strategy

Targeted users in various parts of the purchasing funnel through creating and optimizing copy and visual designs specific to contextual needs and online behaviors

Data Analytics

Leveraged Google Analytics, Adobe Analytics (Omniture) and publisher reporting in order to optimize media and project performance, driving a 40% year-over-year revenue increase

Visual Design

Designed digital media according to Levi's and Dockers style guides in order to properly reflect the brands at each interaction point in the shopping flow

Interactive Coordinator, RPA 

Interactive Coordinator, RPA 

(May 2012 - December 2013)

Clients: Honda and Acura

Supervised digital initiatives including digital sweepstakes, email marketing strategy, sales training, automobile search tools, model product pages, social campaigns, display advertising and analytics dashboards.

Education

UCLA Extension, User Experience Design 

UCLA Extension, User Experience Design 

(2013 - 2015)

Relevant Coursework: User Experience Design, Visual Design, User Experience Strategy, Design Thinking and User Research

University of Southern California, B.S. in Business and Cinematic Arts

University of Southern California, B.S. in Business and Cinematic Arts

(2008 - 2012)

Awards

Cannes Lions, Entertainment Lion Nominee 

Cannes Lions, Entertainment Lion Nominee 

(2016)

Nomination for work on Netflix "The Rat" Choose-Your-Own-Adventure

Webby Awards, Online Commercial Nominee 

Webby Awards, Online Commercial Nominee 

(2016)

Nomination for work on Netflix "The Rat" Choose-Your-Own-Adventure

Causathon, Silver 

(2014)

Second place for survey mobile app prototype designed for 100K Homes, a non-profit working to house homeless

Los Angeles StartUp Weekend EDU, Silver 

Los Angeles StartUp Weekend EDU, Silver 

Los Angeles StartUp Weekend EDU, Silver 

(2014)

Second place for mobile and web app concept to empower students to take ownership over their personal development

Skills

Research

A/B Testing
Card Sorting
Competitive Analysis
Data Analysis
Ethnography
Focus Groups
Guerrilla Research
Interviews
Surveys
Usability Testing
User Testing
Test Scripts

Design

Accessibility
Design Critiques
Ideation Facilitation
Information Architecture
Interaction Design
Personas
Prototyping
Storyboards
User Flows
User Journeys
User Stories
Wireframes

Misc.

Account Management
Agile
Business Strategy
Design Sprints
Digital Advertising
Film Production
HTML/CSS
Javascript
Mobile Applications
Presentations
Responsive Web
WordPress

Software

Adobe After Effects
Adobe Analytics (Omniture)
Adobe Photoshop
Axure RP Pro
Balsamiq Mockups
Google Analytics
Jira
Microsoft Excel
Omnigraffle
Principle
Sketch
Zeplin

Like what you see?

I'm always looking for people to connect with.

Feel free to email me at alanmshen@gmail.com

Note: Although I'm always happy to help, I tend to miss shotgun requests.
If you want to connect please let me know what your favorite Star Wars movie was and why.

Or, there's always LinkedIn

Copyright © 2017 - Alan M Shen